Does your company support its Brand internally?
Companies spend a tremendous amount of money attracting and retaining customers through Branding and marketing. But if your employees don’t "get it," they will not deliver on your brand promise. This means you’re wasting precious resources getting customers interested, only to deliver an experience that falls well short of their expectations. Up to 40% of an organization's marketing and communications dollars can be either wasted or destroyed when the internal marketing and communication programs don't support or align with the external marketing and communication program. - Juliet Williams, CEO, quoted in Measuring Brand Communications ROI by Don E. Schultz & Jeffrey S. Walter Have you done enough to build your brand on the inside? Can your employees articulate your Brand Promise ? Do your employees know their role in bringing your Brand to life? Have you identified what a Brand Champion is, and do your employees take appropriate action when